000 00378nam a2200145Ia 4500
008 170929s9999 xx 000 0 und d
040 _aMAIN
041 _aEnglish
082 _a658.8/KAP
100 _aKAPOOR JAGDEEP
245 _a24 BRAND MANTRAS FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS
260 _bRESPONSE BOOKS
_c2001
650 _aMISCELLANEOUS
942 _cBK
999 _c569
_d569