000			00330nam a2200145Ia 4500
008			170929s9999 xx 000 0 und d
040			_aMAIN
041			_aEnglish
082			_a659.1/SEN
100			_aSENGUPTA SUBROTO
245			_aBRAND POSITIONING
260			_bTATA McGRAW-HILL _c1990
650			_aADVERTISING
942			_cBK
999			_c1360 _d1360