000 00540nam a22001817a 4500
005 20220119170519.0
008 220119b xxu||||| |||| 00| 0 eng d
020 _a978-0-9797344-0-3
040 _aBIMS LIBRARY
041 _aENGLISH
082 _a658.8
_bCAP
100 _aCapon, Noel
245 _aManaging marketing in the 21st century
_bdeveloping & implementing the market strategy
_cNoel Capon, with James Mac Hulbert
260 _aNew York
_bWessex
_c2007
300 _axxxii, 594p
650 _aManaging - Marketing
942 _cBK
999 _c11965
_d11965