000 00587nam a22001937a 4500
005 20220118132506.0
008 220118b xxu||||| |||| 00| 0 eng d
020 _a0-07-061143-2
040 _aBIMS LIBRARY
041 _aENGLISH
082 _a658.8
_bWAL
100 _aWalker, Orville C
245 _aMarketing strategy
_ba decision-focused approach
_cOrville C. Walker, John W. Mullins, Harper W. Boyd and Jean-claude Larreche
250 _a5th ed
260 _aNew Delhi
_bTata McGraw-Hill
_c2006
300 _axx,346p.
650 _aBusiness Management - Marketing
942 _cBK
999 _c11954
_d11954