000 00396nam a22001457a 4500
005 20180426164330.0
008 180426b xxu||||| |||| 00| 0 eng d
040 _aBIMS LIBRARY
245 _aMarketing research
_cby David A. Aaker V.Kumarand George S.Day
250 _a9th ed.
300 _a775p.
_bincludes index
650 _aMARKETING
700 _aKumar,V. ; Day,George S.Day
942 _cBK
999 _c11611
_d11611