000 00490nam a22001817a 4500
005 20171221144114.0
008 171221b xxu||||| |||| 00| 0 eng d
020 _a0-19-946485-5
_c595.00
040 _aBIMS LIBRARY
041 _aENGLISH
082 _a658.8
_bDUT
100 _aDutta,Kirti
245 _aIntegrated marketing communications
_cby Kirti Dutta
260 _aNew Delhi
_bOxford University Pres
_c2016
300 _a489p.
_bIncludes index
650 _aMARKETING
942 _cBK
999 _c11528
_d11528