000 00378nam a2200121Ia 4500
008 171006s9999||||xx |||||||||||||| ||und||
082 _a659.1/VAN
100 _aVAN AUKEN, BRAD
245 _aTHE BRAND MANAGEMENT CHECKLIST : PROVEN TOOLS AND TECHNIQUES FOR CREATING WILLING BRANDS
_cBRAD VAN AUKEN
260 _aNEW DELHI
_bKOGAN PAGE
_c2004
650 _aADVERTISING
942 _cCD
999 _c11369
_d11369