000 00419nam a2200157Ia 4500
008 170929s9999 xx 000 0 und d
020 _cRS. 290/-
040 _aMAIN
041 _aEnglish
082 _a659.1/MIT
100 _aMITTAL, ARUN
245 _aADVERTISING AND SALES PROMOTION : INTEGRATED MARKETING COMMUNICATION
260 _aNEW DELHI
_bWISDOM PUBLICATIONS
_c2008
650 _aADVERTISING
942 _cBK
999 _c10676
_d10676