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CONSUMER BEHAVIOUR : BUILDING MARKETING STRATEGY DEL I. HAWKINS; DAVID L. MOTHERSBAUGH AND AMIT MOOKERJEE

by HAWKINS, DEL I | MOTHERSBAUGH, DAVID L.

Material type: Text Text Publication details: NEW DELHI TAT A McGRAW-HILL 2010Availability: Items available for loan: BIMS LIBRARY (1)Call number: 159.923/HAW, MOT & MOO.

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CONSUMER BEHAVIOUR : BUILDING MARKETING STRATEGY DEL I. HAWKINS; DAVID L. MOTHERSBAUGH AND AMIT MOOKERJEE

by HAWKINS, DEL I | MOTHERSBAUGH, DAVID L.

Material type: Text Text Publication details: NEW DELHI TAT A McGRAW-HILL 2010Availability: Items available for loan: BIMS LIBRARY (1)Call number: 159.923/HAW, MOT & MOO.

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Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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