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MARKETING STRATEGY - 5th. EDN.

by WALKER ORVILLE C.,MULLINS, JOHN W.,BOYD, HARPER W.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: TATA McGRAW-HILL 2006Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8/WAL & MUL & BOY.

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Marketing strategy a decision-focused approach Orville C. Walker, John W. Mullins, Harper W. Boyd and Jean-claude Larreche

by Walker, Orville C.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 WAL.

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Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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