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SERVICES MARKETING - 4th. EDN.

by LOVELOCK CHRISTOPHER.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: ADDISON WESLEY LONGMAN 2001Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8/LOV.

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SERVICES MARKETING : PEOPLE, TECHNOLOGY & STRATEGY

by LOVELOCK, CHRISTOPHER | WIRTZ, JOCHEN.

Edition: 6TH.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: NEW DELHI DORLING KINDERSLEY 2010Availability: Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8/LOV, WIR & CHA. Not available: BIMS LIBRARY: Checked out (1).

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Services marketing people, technology, strategy Christopher Lovelock and Wirtz, Jochen

by Lovelock, Christopher.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Jersey Pearson Education 2004Availability: Not available: BIMS LIBRARY: Checked out (1).

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Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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