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CONSUMER BEHAVIOUR AND BRANDING : CONCEPTS, READINGS AND CASES S. RAMESH KUMAR

by KUMAR, S. RAMESH.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: NEW DELHI DORLING KINDERSLEY 2010Availability: Items available for loan: BIMS LIBRARY (1)Call number: 159.923/KUM.

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MARKETING NUGGETS

by KUMAR S. RAMESH.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: VIKAS 1998Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8/KUM.

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Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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