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24 BRAND MANTRAS FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS

by KAPOOR JAGDEEP.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: RESPONSE BOOKS 2001Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8/KAP.

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27 BRAND PRACTICES

by KAPOOR JAGDEEP.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: MACMILLAN 2004Availability: Not available: BIMS LIBRARY: Checked out (1).

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Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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