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THE NEW POSITIONING

by TROUT JACK,RIVKIN, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: McGRAW-HILL 1996Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8/TRO & RIV.

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MARKETING WARFARE

by RIES AL,TROUT, JACK.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: McGRAW-HILL 1986Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8/RIE & TRO.

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A GENIE'S WISDOM

by TROUT JACK.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: EAST WEST BOOKS 2003Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8/TRO.

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in search of the obvious : the antidote for today,s marketing mess Jack Trout

by Trout,Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Westland 2009Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 TRO.

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The power of simplicity : a management guide to cutting through the nonsense and doing things ridht Jack Trout

by Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Tata McGraw-Hill 1999Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658 TRO.

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Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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