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Business to business marketing analysis & practice in a dynamic environment Robert P. Vitale and Joseph J. Giglierano

by Vitale, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Singapore Thomson 2002Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.804 VIT.

Marketing research an applied orientation Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Pearson Education 1999Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8.012 MAL.

Marketing management a South-Asian perspective Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha

by Kotler, Philip.

Edition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Delhi Pearson 2009Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 KOT.

Marketing management text and cases Douglas J. Darymple and Leonard J. Parsons

by Darymple, Douglas.

Edition: 7th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Singapore John Wiley & Sons 2002Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 DAR.

Strategic marketing for nonprofit organizations Alan R. Andreasen and Philip Kotler

by Andreasen, Alan R.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi PHI 2003Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 AND.

Marketing concepts and cases Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit

by Etzel, Michael J.

Edition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 ETZ.

Marketing research G C Beri

by Beri, G C.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Tata McGraw-Hill 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8.012 BER.

Marketing management text and cases

by Lal, Rajiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 LAL.

The Oxford textbook of marketing Keith Blois (Editor)

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Oxford bUniversity Press 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 OXF.

Marketing an introduction Alok Kumar Singh

by Singh, Alok Kumar.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Delhi Pearson Education 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 ARM.

Services marketing the Indian perspective : text and readings Ravi Shanker

by Shanker, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Excel Books Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.818 SHA.

International marketing and export management Gerald Albaum, Edwin Duerr and Jesper Strandskov

by Albaum, Gerald.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Pearson Education 2005Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 ALB.

International marketing and export management Gerald Albaum, Edwin Duerr and Jesper Strandskov

by Albaum, Gerald.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Pearson Education 2005Availability: No items available.

Services marketing people, technology, strategy Christopher Lovelock and Wirtz, Jochen

by Lovelock, Christopher.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Jersey Pearson Education 2004Availability: Not available: BIMS LIBRARY: Checked out (1).

Event marketing and management Sanjaya Singh Gaur and Sanjay V Saggere

by Gaur, Sanjaya Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Vikas 2001Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8.031 GAU.

Marketing planning & strategy Subhash C Jain

by Jain, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Mumbai Thomson 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 JAI.

Marketing management Tripti Singh Chowdhury and Azam, Mohd. Farook

by Chowdhury, Tripti Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Lucknow Thakur Publication 2019Availability: Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8 CHO.

Industrial marketing P. K.Ghosh

by Ghosh, P. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 GHO.

Social marketing the brand value of Indian Medical Association & immunisation to the children with no profit cost By Prosenjit Acharjee

by Acharjee,Prasenjit | Indian Medical Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Kolkata BIMS 2019Availability: Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 2018-20 M-01.

To study the perception of readers with respect to Times Of India newspaper and activation of leads from competition media house By Baishali Bag

by Bag,Baishali | Times of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Kolkata BIMS 2020Availability: Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 2018-20 M-02.

Pages
Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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