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Marketing research

by Aaker, David A, Kumar, V and Day, George S.

Edition: 7th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Wiley India 2006Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8.012 AAK.

Web advertising and marketing

by Kuegler, Thomas J.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi PHI 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 659.1 KUE.

Marketing research text, applications and case studies Ramanuj Majumdar

by Majumdar, Ramanuj.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi New Age International 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8.012 MAJ.

Contemporary strategic marketing Brennan, Ross, Baines, Paul and Garneau, Paul

by Brennan, Ross, Baines, Paul and Garneau, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New York Palgrave Macmillan 2003Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 BRE.

The Anatomy of Buzz creating word-of-mouth-marketing Emanuel Rosen

by Rosen, Emanuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: London Profile Books 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.012 ROS.

Rural marketing environment, problems and strategies T. P. Gopalaswamy

by Gopalaswamy, T. P.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Vikash Publishing 2005Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 GOP.

Strategic marketing a guide for developing sustainable competitive advantage M. J. Xavier

by Xavier, M. J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Response Books 1999Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 XAV.

B2B Marketing text and cases Krishna K. Havaldar and Shailendra Dasari

by Havaldar, Krishna K.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Chennai McGraw Hill Education 2021Availability: Items available for loan: BIMS LIBRARY (5)Call number: 658.804 HAV & DAS, ...

B2B Marketing a South-Asian perspective Michael D. Hutt, Dheeraj Sharma and Thomas W. Speh

by Hutt, Michael D.

Edition: 11th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Delhi Cengage Learning 2014Availability: Items available for loan: BIMS LIBRARY (5)Call number: 658.804 HUT, SHA & SPE, ...

Research for marketing decisions Paul E. Green, Donald S. Tull and Gerald Albaum

by Green, Paul E.

Series: Eastern Economy EditionEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi PHI 2000Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8.012 GRE.

Strategic marketing O. C. Ferrell and Michael D. Hartline

by Ferrell, O. C.

Edition: India EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Cengage Learning 2009Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 FER.

International marketing Zsuzsa Deli-Gray

by Deli-Gray, Zsuzsa.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Budapest BME University Publishers 2008Availability: No items available.

Marketing strategy a decision-focused approach Orville C. Walker, John W. Mullins, Harper W. Boyd and Jean-claude Larreche

by Walker, Orville C.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 WAL.

Marketing management in the 21st century Noel Capon and james M. Hulbert

by Capon, Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Jersey Prentice Hall 2001Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 CAP.

Foundations of marketing theory toward a general theory of marketing Shelby D. Hunt

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Prentice-Hall 2003Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 HUN.

Services marketing concepts, planning and implementation C Bhattacharjee

by Bhattacharjee, C.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Excel Books 2006Availability: Not available: BIMS LIBRARY: Checked out (1).

Strategic marketing creating competitive advantage Douglas, West, John Ford and Essam Ibrahim

by West, Douglas.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 WES.

Managing marketing in the 21st century developing & implementing the market strategy Noel Capon, with James Mac Hulbert

by Capon, Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New York Wessex 2007Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 CAP.

Marketing management global perspective : Indian conyext V S Ramaswamy and S Namakumari

by Ramaswamy, V S.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Delhi Macmillan 1990Availability: Not available: BIMS LIBRARY: Checked out (1).

Best practices in personal marketing for professionals Allan Boress and Michael Cummings

by Boress, Allan.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Delhi Macmillan 2005Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.81 BOR.

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Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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