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Integrated marketing communications by Kirti Dutta

by Dutta,Kirti.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Oxford University Pres 2016Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 DUT. Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8 DUT.

Socialmarketing in India by Sameer Deshpande and Nancy R.Lee

by by Deshpande,Sameer.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Availability: Items available for loan: BIMS LIBRARY (2)Call number: 658.8 DES, ...

Marketing management by Dawn Iacobucci

by Iacobucci,Dawn.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Delhi Cengage learning c2015 (rpr 2016)Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 DAW. Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8 DAW.

Customer relationship management concept and cases by

by Rai,Alok Kumar.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Delhi PHI Learning 2016Availability: Items available for loan: BIMS LIBRARY (2)Call number: 658.8 RAI, ...

Social marketing influencing behaviors for good by Nancy R. Lee and Philip Kotler

by Lee,Nancy R.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi Sage Publications 2012Availability: Items available for loan: BIMS LIBRARY (2)Call number: 658.8 LEE, ...

Marketing research text,applications and case studies by Ramanuj Majumdar

by Majumdar,Ramanuj.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Availability: Items available for loan: BIMS LIBRARY (2)Call number: 658.8.012 MAJ, ...

Buy.ology how everything we believe about why we buy is wrong by Martin Lindstorm

by Lindstrom,Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: London Random House Business Books 2009Availability: Items available for loan: BIMS LIBRARY (2)Call number: 658,.8 LIN, ...

Marketing research by David A. Aaker V.Kumarand George S.Day

by Kumar,V. ; Day,George S.Day.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: BIMS LIBRARY (1).

The curious marketer expeditions in branding and consumer behaviour by Harish Bhatt

by Bhat,Harish.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Haryana Penguin Random House India 2017Availability: Items available for loan: BIMS LIBRARY (2)Call number: 658.8 BHA, ... Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8 BHA.

Marketing issues in SMES by Neeraj Pandey and Gaganpreet Singh

by Pandey,Neeraj | Singh,Gangapreet.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: U.P. Pearson India Education Services 2013Availability: Items available for loan: BIMS LIBRARY (2)Call number: 658.8 PAN, ... Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8 PAN.

International marketing strategy and theory by Sak Onkivist and Johnn J.Shaw

by Onkivist,Sak.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: NY Routledge 2009Availability: Items available for loan: BIMS LIBRARY (3)Call number: 658.8 ONK, ... Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8 ONK.

Marketing managemnt by Philip Kotler and Kevin Lane Keller

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Pearson India Education 2016Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 KOT. Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 658.8 KOT. Not available: BIMS LIBRARY: Checked out (1).

Consumer behavior by Leon G.Schiffman,Joseph Wisenblit and S.Ramesh Kumar

by Schffman,Leon G.

Edition: 11th de.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Noida Pearson Education 2017Availability: Items available for loan: BIMS LIBRARY (2)Call number: 159.923 SCH, ... Items available for reference: BIMS LIBRARY: Not For Loan (1)Call number: 159.923 SCH.

Lean branding creating dynamic brands to generate conversion by Laura Busche

by Busche,Laura.

Series: The Lean seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: O'reilly 2014Availability: Items available for loan: BIMS LIBRARY (1)Call number: 659.1 BUS.

How to write a marketing plan by John Westwood

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhih Kogan Page 2013Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 WES.

Services marketing and management by B.Balaji

by Balaji,B.

Edition: 2nd rev ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi S.Chand 2006Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 BAL.

Marketing management by R.S.N.Pillai and Bagavathi

by Pillai,R.S.N | [Bagavathi].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: S.Chand New Delhi 2010 (rpr2012)Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 PIL.

Rudani,R.B. theory and practice

by Basics of marketing managemnet.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi S.Chand 2012Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 RUD.

Marketing management by S.>ASgherlekar

by S.A>Sherlekar.

Edition: 13th rev. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: Mumbai Himalaya 2006(rpr2007)Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 SHE.

Market -based management strategies for growing customer value and profitability by Roger J.Best

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: New Delhi PHI Learning 2009Availability: Items available for loan: BIMS LIBRARY (1)Call number: 658.8 BES.

Pages
Bhartiya Vidya Bhavan Institute Of Management Science
Block FA, Sector III, Saltlake City, Kolkata- 700 097, West Bengal


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