TY  - BOOK
AU  - CHUNAWALLA S,A.,REDDY, P.N.,APPANNAIAH, H.R.
TI  - AN INTRODUCTION TO ADVERTISING AND MARKETING RESEARCH - 2nd. EDN
U1  - 659.1/CHU 
PY  - 2001///
PB  - HIMALAYA
KW  - ADVERTISING
ER  -