TY  - BOOK
AU  - DAVAR R.S.,DAVAR, S.R.,DAVAR, N.R.
TI  - SALESMANSHIP AND ADVERTISING - 13th. EDN
U1  - 658.8.08/DAV 
PY  - 1980///
PB  - PROGRESSIVE CORPORATION
KW  - MARKETING MANAGEMENT
ER  -