TY  - BOOK
AU  - GREEN PAUL E.,TULL, DONALD S.,ALBAUM, GERALD.
TI  - RESEARCH FOR MARKETING DECISIONS - 5th. EDN
U1  - 658.8.012/GRE 
PY  - 1999///
PB  - P.H.I.
KW  - MARKETING MANAGEMENT
ER  -