TY  - BOOK
AU  - AAKER, D.A. & MYRES, J.G.
TI  - ADVERTISING MANAGEMENT 2 ND.ED.: 1989-90
U1  - 659.1 
PY  - 1986///
CY  - NEW DELHI
PB  - P.H.I.
N1  - WRITTEN OFF
ER  -