TY  - BOOK
AU  - BOYD HARPER W.,WESTFALL, RALPH.,STASCH, STANLEY F.
TI  - MARKETING RESEARCH - 6th. EDN
U1  - 658.8.012/BOY 
PY  - 1985///
PB  - ALL INDIA TRAVELLER BOOK SELLER
KW  - MARKETING MANAGEMENT
ER  -