658.8
AAK

14266
14267

.Aaker,David A. Strategic market management : global perspective / by David A.Aaker and Damien McLoughlinMcLoughlin. - New Delhi : Wiley, 2014(rpr)
353p. Includes index 978-81-265-4892-7 528p. * STRATEGIC MARKET MANAGEMENT * * McLoughlin,Damien * Title