TY  - BOOK
AU  - West,Douglas
AU  - Ford,John ; Ibrahim,Essam
TI  - Strategic marketing : creating competitive advantaae
SN  - 978-0-019-964260-1
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Oxford university Press
KW  - MARKETING
ER  -