TY  - BOOK
AU  - Zeithmal,Valarie A
AU  - Bitner,Mary Jo
TI  - Services marketing : integrating customer focus across the firm
SN  - 978-1-25-902681-2
U1  - 658.818 
PY  - 2013///
CY  - Chennai
PB  - McGraw Hill Education Pvt.Ltd.
KW  - SERVICE MARKETING
ER  -