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Zeithmal,Valarie A Services marketing : integrating customer focus across the firm / by Valarie A.Zeithmal,Mary Jo Bitner,Dwayne D,.Gremler and Ajay Pandit. - Chennai : McGraw Hill Education Pvt.Ltd., 2013
711p. 978-1-25-902681-2 Rs.345.00 * SERVICE MARKETING * * Bitner,Mary Jo * Title