TY  - BOOK
AU  - Trout,Jack
TI  - in search of the obvious : the antidote for today,s marketing mess
SN  - 978-93-80032-15-3
U1  - 658.8 
PY  - 2009///
PB  - Westland
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -