TY  - BOOK
AU  - Ramaswamy,V S
AU  - Namakumari,S
TI  - Marketing management : global perspective Indian context
SN  - 978-1-25-902641-6
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education Pvt Ltd.
KW  - MARKETING
ER  -