TY  - BOOK
AU  - Datta,Debraj
AU  - Datta,Mahua
TI  - Advertising and sales promotion
SN  - 978-81-8281-117-1
U1  - 659.1 
PY  - 2008///
CY  - Delhi
PB  - Vrinda Publication
KW  - ADVERTISING
ER  -