TY  - BOOK
AU  - Shah,Kruti
AU  - D'Souza,Alan
TI  - Advertising and promotions : an IMC Perspective
SN  - 978-0-07-008031-7
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - ADVERTISING
ER  -