TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Effective advertising :understanding when how and why advertising works
SN  - 978-81-7829-370-7
U1  - 659.1 
PY  - 2004/// (2012 )
CY  - New Delhi
PB  - Sage Publications
KW  - ADVERTISING
ER  -