TY  - BOOK
AU  - Vilanilam,J.V
AU  - Varghese,A.K.
TI  - Advertising basics :a resource guide for beginners
SN  - 0-7619-9810-1
U1  - 659.1 
PY  - 2004/// (rpr2012)
CY  - New Delhi
PB  - Sage Publication
KW  - ADVERTISING
ER  -