TY  - BOOK
AU  - Nair,N.Rajan
AU  - Nair,Sanjith R
TI  - Marketing management : the value perspective
SN  - 978-81-8054-958-8
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Sultan Chand
KW  - MARKETING MANAGEMENT
ER  -