TY  - BOOK
AU  - FITZSIMMONS, JAMES A.
AU  - FITZSIMMONS, MONA J.
TI  - SERVICE MANAGEMENT : OPERATIONS, STRATEGY AND INFORMATION TECHNOLOGY
U1  - 658/FIT 
PY  - 2006///
CY  - NEW DELHI
PB  - TATA McGRAW HILL
KW  - MARKETING
ER  -