TY  - BOOK
AU  - SUTHERLAND, MAX
TI  - ADVERTISING AND THE MIND OF THE CONSUMER : WHAT WORKS, WHAT DOESN'T, AND WHY
U1  - 659.1/SHT 
PY  - 2010///
CY  - AUSTRALIA
PB  - ALLEN & LHUWIN
KW  - ADVERTISING
ER  -