TY  - BOOK
AU  - LEE, KIEFER
AU  - CARTER, STEVE
TI  - GLOBAL MARKETING MANAGEMENT : CHANGES, NEW CHALLENGES AND STRATEGIES
U1  - 658.8/LEE 
PY  - 2009///
CY  - NEW DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING
ER  -