TY  - BOOK
AU  - ALI, MOI
AU  - BOULDEN, GEORGE P.
TI  - THE WINNER'S MANUAL : MARKETING EFFECTIVE, THINKING CREATIVELY, COMMUNIACATE CLEARLY
U1  - 658.8/ALI, 
PY  - 2008///
CY  - LONDON
PB  - DORLING DINDERSLEY
KW  - MARKETING
ER  -