TY  - BOOK
AU  - COOPER, DONALD R.
AU  - SCHINDLER, PAMELA S.
TI  - MARKETING RESEARCH : CONCEPTS AND CASES
U1  - 658.8.012/COO 
PY  - 2006///
CY  - NEW DELHI
PB  - TATA McGRAW-HILL
KW  - MARKETING
ER  -