TY  - BOOK
AU  - MULLIN, RODDY
AU  - CUMMINS, JULIAN
TI  - SALES PROMOTION : HOW TO CREATE, IMPLEMENT & INTEGRATE CAMPAIGNS THAT REALLY WORK
U1  - 658.8/MUL 
PY  - 2008///
CY  - LONDON
PB  - KOGAN PAGE
KW  - MARKETING
ER  -