TY  - BOOK
AU  - ANDER, WILLARD N.
AU  - STERN, NEIL Z.
TI  - WINNING AT RETAIL : DEVELOPING A SUSTAINED MODEL FOR RETAIL SUCCESS
U1  - 658.8 
PY  - 2007///
CY  - NEW JERSY
PB  - JOHN WILEY
KW  - MARKETING
ER  -