TY  - BOOK
AU  - CHURCHILL GILLBERT A.,IACOBUCCI, DAWN.
TI  - MARKETING RESEARCH METHODOLOGICAL FOUNDATIONS - 8th. EDN
U1  - 658.8.012/CHU 
PY  - 2002///
PB  - SOUTH WESTERN ( PART OF THOMSON CORPORATION )
KW  - MARKETING MANAGEMENT
ER  -