TY  - BOOK
AU  - O'GUINN THOMAS C.,ALLEN, CHRIS T.,SEMENTIK, RICHARD J.
TI  - ADVERTISING & INTEGRATED BRAND PROMOTION - 3rd. EDN
U1  - 659.1/O'GUI 
PY  - 2003///
PB  - VIKAS PUBLISHING
KW  - ADVERTISING
ER  -