TY  - BOOK
AU  - Datta,Debanjana
AU  - Chatterjee,Biswarup
ED  - The Times of India
TI  - Customer lifetime value (CLV)analysis of the product of the Times of India
U1  - 2020-22 
PY  - 2021///
CY  - Kolkata
PB  - BIMS
KW  - MARKETING
ER  -