TY  - BOOK
AU  - Poddar,Saloni
AU  - Chatterjee,Biswarup
ED  - TheTimes of India
TI  - The impact of effective customer relationship management
U1  - 2020-22 
PY  - 2021///
CY  - Kolkata
PB  - BIMS
KW  - MARKETING
ER  -