TY  - BOOK
AU  - Podder, Saptarshi
AU  - Sinha, Indrajit
ED  - IMRB International
TI  - Market analysis of life insurance products with specific reference to the brand DHFL Pramerica
U1  - 2017-19 
PY  - 2018///
CY  - Kolkata
PB  - BIMS
KW  - Marketing
ER  -