TY  - BOOK
AU  - Deb, Sayan
AU  - Mukherjee, Sujit
ED  - PepsiCo India Holdings
ED  - Pepsi-fritoley
TI  - Increasing sales in kurkure puffcorn
U1  - 2017-19 
PY  - 2018///
CY  - Kolkata
PB  - BIMS
KW  - Marketing
ER  -