TY  - BOOK
AU  - Rudra, Rishita
AU  - Das Biswas, Ashok Kumar
ED  - Times of India
TI  - The perception of the readers with respect to Times of India newspaper and conversion of leads from competition media house
U1  - 2018-20 
PY  - 2020///
CY  - Kolkata
PB  - BIMS
KW  - Marketing
ER  -