TY  - BOOK
AU  - Pan, Sourav
AU  - Basu, Swati
ED  - Times of India
TI  - A Study on the perception of readers about the Times of India newspaper and activation of leads from competition media house 
U1  - 2018-20 
PY  - 2020///
CY  - Kolkata
PB  - BIMS
KW  - Marketing
ER  -