TY  - BOOK
AU  - Marick,Rishav
AU  - Das Biswas, Ashok
ED  - Royal Enfield
TI  - Conversion of the customer into the buyer brand
U1  - 2018-20 
PY  - 2020///
CY  - Kolkata
PB  - BIMS
KW  - Marketing
ER  -