TY  - BOOK
AU  - Capon, Noel
TI  - Managing marketing in the 21st century: developing & implementing the market strategy
SN  - 978-0-9797344-0-3
U1  - 658.8 
PY  - 2007///
CY  - New York
PB  - Wessex
KW  - Managing - Marketing
ER  -